Practical thinking for home service business owners who do the work and run the show.
Home repair isn't a subscription business — until it is. The customers who call you back year after year are worth far more than the ones who find you on Google. Here's what makes them stay.
Read more →He'd been a customer for three years. When we lost him, it wasn't over price or quality — it was over a single gate latch and a crew that didn't know his property. Here's what that relationship was worth.
Read more →I had one preference that mattered. It never made it to the team. She lost me as a loyal customer — and never knew why. Here’s what that cost her, and what every home service business can do differently.
Read more →One forgotten detail can end a customer relationship worth thousands of dollars. Here's what the math actually looks like — and what small home service businesses can do about it.
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